Newest reason to sleep in: Taco Bell now serves breakfast
“This is a very important launch for our brand”: Taco Bell may like to suggest that you need a Fourthmeal, but in 800 mostly-Western locations, now it suddenly wants to focus on your Firstmeal. That’s right, the Gordita grandaddy is planning a move into the realm of breakfast food, offering up such ideals of morning food as the Johnsonville Sausage and Egg Wrap, above. The company, which makes three-fifths of its parent company’s U.S. profits, is assuming that its audience likes sleeping in (having of course eaten their Fourthmeal the night before), and will serve breakfast between 8 or 9 a.m. and 11 a.m. — a later window than McDonald’s, which totally owns the breakfast market. Screw this; we’re sticking with bagels. source
DAMN IT, I HAD A COUPON FOR FREE BREAKFAST HERE THIS MORNING TOO
